pure rebellion provides a space for collaboration, sharing stories, championing authentic expression and inspiring growth through creativity.
at the foundation of this vision is Rachel "raye" Cudjoe, an open-minded, all-round creative who thrives on delivering excellence in her work and drawing the best out of everyone she encounters.
professionally, she has worked in television for 12+ years in various roles across scripted, factual and entertainment programming. currently a freelance producer, she has contributed to shows such as The Voice UK, Love Island, The Lateish Show with Mo Gilligan, Big Brother, Dancing on Ice and Building the Band, specialising in music, edit producing and studio.
raye is also a singer, composer and songwriter, who began her musical journey playing the viola in various orchestras, later taking on the piano and singing with several bands and choirs. She studied commercial music production at Westlake Studios in Los Angeles, California and enjoys storytelling through music.
An East Londoner and self-proclaimed nerd who loves dancing around the living room, raye is an advocate for self-awareness and living outside of your comfort zone. pure rebellion is essentially a deep dive into her world.